Now the Modern Family star, 38, has spoken out about the controversy, confirming that the image was not airbrushed to make her look thinner.
When asked in an interview yesterday if the picture was digitally retouched, she said: 'That is not true at all.
Natural look: Actress Sofia Vergara has said that she was not digitally slimmed in a poster to promote the new 'skinny' Diet Pepsi can
'I saw the pictures, and now with technology, they’re looking at it on the screen right after they take them,' she explained to the Boston Herald.
'It was just a different way of dressing me.'
The actress's image sparked anger among fans on Twitter, after Pepsi used it to promote a new-look 'skinny' can.
The actress, 38, was almost unrecognisable in the retro-style photograph, in which she wears a floppy sun hat and halterneck swimsuit, leading many to believe that Pepsi had digitally slimmed her body.
The advertisement came under fire from critics, who slammed Pepsi Co as 'irresponsible'.
Bombshell: The Modern Family star is known for her curvaceous body
Steve Hall of industry blog Ad Rants wrote: 'Vergara's less than skinny upper-body parts have been minimised by photographic angle and a freakish shoulder placement.'
And Jezebel writer Margaret Hartmann wrote: 'Vergara’s positioned so you can’t see most of her face and body, and her arm is whittled by an oddly-placed shadow.'
The National Eating Disorders Association was also concerned about the impact of the poster, telling Fox News that the company was 'thoughtless and irresponsible'.
Pepsi's skinny new can was billed as a 'taller, sassier' drink for 'beautiful confident women' when it launched last month at New York Fashion Week.
But it failed to win the approval of its target market, who took to Twitter in their hundreds.
Andrea_TheNerd slammed Pepsi Co's marketing campaigns, writing: 'From the racist Pepsi Max SuperBowl ad to the sexist Diet Pepsi Skinny Can, @pepsico is doing everything they can to alienate consumers.
PropelYourBrand wrote: 'Guess they didn't get the "the models are too skinny" memo.'
And even those who don't drink the product are angry. Beyondchoc added: 'Pepsi compares being "skinny" with celebrating "beautiful, confident women" Wish I drank Pepsi just so I could boycott them!'
The New York Daily News has also weighed in on the issue with an article that commented: 'PepsiCo, which also owns chip maker Frito Lay, is betting on the idea that women will be wild to identify with anything "skinny"'.
But Pepsi bosses defended their new-look can, which will be available to buy nationwide from next month.
PepsiCo's Jill Beraud said in a press release: 'Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week.
'Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.'
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