The 26-year-old, who is the face of the label's beauty range, is pictured lying on white linen sheets in a floral dress, with a large daisy in the palm of her hand.
She showcases a bright violet nail polish and a taupe lip colour, which is probably intended to be natural, though the result is anything but.
Transformed: Scarlett Johansson looks stunning in the new Dolce & Gabbana beauty campaign - a far cry from recent pictures of her jogging with boyfriend Sean Penn
It marks a departure from the label's past beauty campaigns, which showed the Iron Man 2 star chanelling Marilyn Monroe in her 2009 debut ad, and vamping it up with almost black lipstick last autumn.
Designers Stefano Gabbana and Domenico Dolce told how they partnered with top make-up artist Pat McGrath on the new season palette.
Mr Gabbana said: 'We were very much inspired by the ideas behind the summer 11 runway.
'We wanted to reflect the Sicilian culture with a fresh interpretation. We began by imagining a young bride’s hope chest, full of treasures from the past and the present that are the key to her future.
Unflattering: The actress sparked pregnancy rumours when she was spotted jogging with Mr Penn last week. A spokesman denied the suggestion, adding that she's 'in the best shape of her life'
'To capture this moment of purity and deep passion, the moment when a woman’s future beckons was so challenging... yet, in the end, the collection evolved so naturally, it could work for any significant passage of a woman’s life.'
The actress, who has only just finalised her divorce from ex-husband, Ryan Reynolds, has been with Mr Penn, 50 since January, though she is already rumoured to have moved into his $3.8million home.
She was forced to fight off pregnancy rumours after she was pictured in her running gear looking more curvaceous than usual.
Vamping it up: The star, 26, showcased a gothic look in last autumns's Dolce & Gabbana beauty ad
Bombshell: The Iron Man 2 star channelled Marilyn Monroe in her debut beauty ad for the Italian label
A spokesperson quickly denied the rumours, saying: ‘She's outside running and it's simply the placement of her shirt that is misleading.’
They added: 'She's been training for The Avengers for over four months and is in the best shape of her life.'
This week, a source told Us Weekly that the couple were already living together.
They told the magazine: ‘[Scarlett] has essentially moved in over the last few weeks.’
It is believed that the fiercely private couple have been spending a lot of their time together, but prefer to stay away from the prying eyes of the public at all costs.
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